Getting your brand, product or service in front of an intended audience, comes with a pretty long to-do list. There is no doubt though that to achieve advertising objectives effectively, paid advertising is unbeatable in terms of exposure. From print media, outdoor, radio, digital and SoMe, putting ‘ad-spend money’ behind a strategic message remains the best way to achieve marketing objectives – whether for a brand, campaign or product.

No matter which way you spin it, paid-for-media is a perishable asset and its cost is typically dictated by supply and demand, length of contract and economies of scale. Understanding the nuances of paid media is challenging for most business owners and marketing managers can get swamped with the vast selection, constant sales pitches and approach to growing media types.

This is where a boutique media buying agency, that offers personalised, real, honest, nothing-hidden service, such as Addictive, holds dynamic space. We are experts at media management which encompasses media planning and media buying.

As professional media managers, Addictive understands the media market, pricing, opportunities and trends. We know at a glance what is a great investment and what is way overpriced, what ‘juice is worth the squeeze’ and where to allocate small and large spend dependant on client and strategy.

As media buyers, we leverage collective budgets to benefit individual clients. This buying power creates long-term success across the board. When Addictive buys media in bulk, brands are able to ensure that advertising Rands stretch further, for longer.

Our track record speaks for itself, with over 25 years of collaboration and success with a multitude of clients.

We partner with local and global businesses across many industries and their relevant marketing departments that are tasked to ‘do it all’, this leads us to provide our customers with exposure and opportunities outside their fields.